Art rooted in
2,500 years of tradition
Kritira was born from a simple belief — that the women and men who have kept Mithila art alive for millennia deserve to thrive, not just survive. We're here to make that happen.
2,500+
Years of tradition
50+
Master artists
1,000+
Paintings sold
15+
States delivered
The art was everywhere.
The artists were invisible.
Mithila art has painted the walls of Bihar's homes for over 2,500 years. It's been exhibited in the Louvre, the Smithsonian, and galleries across Europe — yet the artists who create it often earn less than ₹200 a day.
Kritira began with a visit to Madhubani in 2023. Sitting with a 70-year-old master artist, watching her paint a fish that her grandmother had painted, we realised the problem wasn't awareness — it was access and fair commerce.
So we built a direct bridge. Every painting, saree, and dupatta on Kritira is bought directly from the artist at a fair price, authenticated, and shipped to you with the care it deserves.
Our Values
Artist First
Every product is priced to ensure the artist earns fairly. We partner directly — no middlemen, no compromises.
Rooted in Tradition
We work only with artists who practice the classical Mithila style — hand-ground pigments, bamboo brushes, motifs passed down through generations.
Authenticity Guaranteed
Every painting comes with an artist certificate. If it's on Kritira, it's genuine — never a print, never a reproduction.
Delivered with Care
Paintings are rolled in acid-free tissue, wrapped in bubble wrap, and shipped in rigid tubes or flat boxes — insured end to end.
What is Mithila art?
Natural pigments
Colours derived from turmeric, indigo, lampblack, and flower extracts — the same palette used for centuries.
Bamboo brushes
Artists use hand-made brushes from bamboo twigs and cotton wrapped at the tip to create the characteristic fine lines.
Sacred motifs
Fish, lotus, birds, gods, and geometric patterns — each motif carries meaning rooted in Mithila's mythology and daily life.
Behind Kritira
Sakshi Sinha
Founder & CEO
A product builder passionate about Indian craft heritage.
The Artists
Heart of Kritira
Master artists from Madhubani, Ranti, and Jitwarpur.
Nitish Kumar
Co-Founder
Bring a piece of Mithila home
Every purchase directly supports a master artist and helps keep a 2,500-year tradition alive for the next generation.